conducted by Turkstat “Household Information Technology Usage Survey” According to the women and 54 percent of men and 68 percent of clothes shopping was done.
BURSA (IGF A) – Turkey Statistics According to the “Household Information Technologies Usage Survey” of the Turkish Statistical Institute (TURKSTAT), 54 percent of men and 68 percent of women bought clothing. In the report, it was noteworthy that women spend the most in cosmetics after clothing and men in food categories.
In the report prepared by TURKSTAT, when the distribution of the product groups with the highest number of orders on the internet was analyzed, 54.2 percent of men were wearing clothing, shoes and accessories. 24.1 percent online food ordering and 22.5 percent purchased printed books, magazines and newspapers. On the other hand, 68.5 percent of women preferred to buy clothing, shoes and accessories, 31.5 percent cosmetics, beauty and health products, and 30.2 percent printed books, magazines and newspapers.
Stating that digital marketing has a critical impact on their decisions, EG Information Technologies CEO Gökhan Bülbül said, “With increasing awareness, companies now take advantage of the analysis, measurement and roadmap determination advantages of digital marketing to reach their target audience more easily. Thanks to digital marketing, reaching consumers whose purchasing processes are analyzed and providing the right service at the right time provides profitability and growth for companies. As EG Bilişim Teknolojileri, we offer the measurable facilities provided by digital marketing to all companies regardless of sector and scale. ” He said.
ONLINE SPENDING INCREASED
Turkey Economic Policies Research Foundation (TEPAV), according to the research report, 2020 December made through internet shopping in the highest value in the reached. While the monthly increase in online shopping was 10 percent in March, this rate increased to 62 percent in December. As a result of these rapid increases, the share of online spending in total expenditures rose from 26 percent in March 2020 to 35 percent in December, increasing by 9 points.
