Renault Group is bringing a modern approach to the European automobile market with the new era called ‘Nouvelle Vague’ (French New Wave) by announcing its 5-year strategic plan.
BURSA (IGFA) – Renault Group, Renault at Renaulution presentation announced its brand’s strategies for the next 5 years and beyond. With its Renaulution strategic plan, Renault embraces changes in the automotive market. In the new era called “Nouvelle Vague”, Renault will transform into a technology, service and clean energy brand, bringing a modern approach to the automotive industry.
The brand, which will maintain its leadership in the energy transition with its electric and hydrogen solutions, will present the most environmentally friendly product range in Europe by 2025. On the technology side, the open ecosystem called “Software République”, which has been specially implemented for software, data, cyber security and microelectronics, will be strengthened. This ecosystem will feed the Renault product range with connected services. A better line-up distribution for the C segment will create value with the development of the latest technologies and new business opportunities.
With its experience in electric mobility and services and sales of more than 300,000 vehicles, Renault has been the leader of the European electric vehicle market for 10 years. . Renault’s hybrid technology E-TECH, which includes more than 150 patents, has benefited from the brand’s electric and F1 experience.
Renault Group CEO Luca De Meo, Europe’s most environmentally friendly by 2025. Stating that they aim to reach the product range, he said that they will turn into an energy brand. Noting that they laid the foundations of the modern vision in France, CEO Luca De Meo said, “We are aware that our strength and spirit as a brand lie in our deep-rooted past. On the one hand, the New R5, which has a strong connection with its past and yet future-proof as being electrified, perfectly represents Renault’s ‘New Wave’.
“The Renault 5 Prototype: A cult car. rebirth ”
At the Renaultion meeting, the brand also introduced the ‘Renault 5 Prototype’ , which took its soul from its roots. The cute little city car Renault 5 Prototype carries one of the brand’s timeless achievements into the future in a modern and all-electric way. The Renault 5 Prototype, which incorporates powerful features from the original design, maintains its playful, mischievous side with yellow accents. Gilles Vidal’s design team was inspired by the R5, a world-famous cult model from Renault’s history. Modern approach; It also stands out in materials inspired by electronics, furniture and sports.