May 31, 2023
Aegean exporters left their digital footprint on the pandemic Aegean exporters left their digital footprint on the pandemic

Aegean exporters left their digital footprint on the pandemic

In 2020, when travel was banned and physical fairs and trade delegations were unavailable, exporters turned to digital marketing. In this process, Aegean exporters pioneered the Turkish exporters. In other words, in 2020, Aegean exporters left their digital footprints most prominent in the pandemic.

In addition to threatening human health, the COVID-19 virus changed many habits. With the development of technology, digitalization and e-commerce pandemic have jumped. 7 percent of world merchandise trade in 2020 contracted 65 percent of e-commerce in Turkey and throughout the world; It grew by 88 percent. It is expected to reach a global volume of 6.5 trillion dollars in 2023.

In 2020, when travel was prohibited and physical fairs and trade delegations were unavailable, exporters turned to digital marketing. In this process, Aegean exporters pioneered the Turkish exporters. In other words, Aegean exporters in 2020, traces pandemic digital foot was the most obvious leavers.

of Commerce support the rear of the Aegean Leather and Leather Products of the Ministry Exporters Association, 1-4 Turkey’s first virtual exhibition in June 2020 Shoedex2020 organized the Footwear and Saddlery Fair. 31 exporter companies from the shoe and leather goods sectors held more than a thousand bilateral business meetings with over 300 importers from 59 countries.

Aegean Leather and Leather Products Exporters Association organized this time, Shoedex2020 Leather Products Fair on 13-23 October 2020. made a show of strength with a wider product range and 71 companies. After Shoedex2020 Footwear and Saddlery Fair, it became an example for the food, automotive, furniture, defense industry and ready-made clothing sectors. Turkey 2020, outpacing the 8 virtual fairs.

of the Aegean Exporters digital footprint is not limited to the leather industry for the year 2020. Aegean Exporters’ Associations, wishing to turn the increase in demand for safe food into an opportunity during the pandemic period, signed the “Dubai Food Products Virtual Sectoral Trade Delegation” on 7-9 July 2020, with the support of the Ministry of Trade. 21 food exporters introduced their productions in fresh fruits and vegetables, dried fruits, olive-olive oil, canned products, seafood, dairy products to important buyers in Dubai and Gulf countries, and held bilateral business meetings.

The world’s first virtual Aegean exporters signed the food fair The Fource. Turkey’s food exports in one of the most important centers and 2020 to 5 billion 100 million dollars left behind by agricultural exports Aegean Exporters Union, the world’s first virtual food fair on 23-25 ​​November 2020 date The Fource organized.

Aegean Exporters’ Unions Coordinator President Jak Eskinazi noted that the digitization moves started in the early 2000s, and they transferred many services to digital environment before the pandemic with the EIBKolay application, and that they concentrated on digital marketing during the pandemic process. Saying “We left our digital footprint in 2020”, Eskinazi said, “We moved the projects we will do due to the pandemic to digital. We established a Digital Transformation Group within the Aegean Exporters Associations to accelerate the adaptation of our members to digital transformation. We conducted all of our trainings in 2020 online. We are taking steps one after another to strengthen the e-commerce and e-export infrastructures of our exporters. “The pandemic will not prevent us from realizing our projects and reaching our goals.”

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