According to data released by Sensor Tower, mobile application spending increased by 30 percent in 2020, reaching $ 111 billion. 71% of the mobile application market’s earnings in 2020 are from mobile games.
In 2020, mobile game and application spending broke a record. According to data released by the mobile application analysis platform Sensor Tower, consumer spending on the App Store and Google Play totaled approximately $ 111 billion worldwide. It spent nearly $ 111 billion worldwide on in-app purchases, subscriptions and premium apps, with consumers turning to their mobile devices for education, business and entertainment. This figure represents an annual growth of 30.2 percent compared to 2019, when app stores generated $ 85.2 billion in revenue.
143 BILLION DOWNLOADS
and the number of apps downloaded on the Google Play Store rose to 143 billion. This number of downloads is 23.7 percent higher than 115.5 downloads in 2019. Sensor Tower data shows that 71.7 percent of the mobile application market’s earnings in 2020 came from mobile games. The data indicate that the number of mobile game downloads for the first time reached 56.2 billion in both markets, increasing approximately 33 percent compared to the previous year.
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